What is Pay Per Click?

When people search for any particular thing (relevant to your website) in the search engine, your website may or may not appear organically in the search result. But if you take the support of an advertising model, you get the assurance that your website would appear. This online advertising model is popularly known as Pay Per Click advertising.

PPC helps to bring direct traffic to the website. It is termed as ‘Pay Per Click’ because an advertiser pays the publisher or search engine, when the ad is clicked. It is also known as Cost Per Click (CPC).

It is a detailed process that requires a lot of research and analysis. So, it becomes crucial to take the help of an Internet Marketing Company that will offer professional PPC management services. They will also help you to get the maximum Return on Investment (ROI).

Always choose your Internet/ Digital Marketing agency wisely. Make sure that the company provides you the following PPC services.

Search Advertising

This is one of the crucial ad channels that will drive leads and revenue for your business. So, it involves three vital steps- keyword mapping, bidding and ad designing.

Display Advertising

For this type of advertising, the most vital question is where your ads going to be displayed. The whole campaign must be designed according to that.

Social Media Advertising

Social media platforms like Facebook, Twitter, LinkedIn etc. are very powerful tools that can deliver profitable result if the ad campaign is executed properly.

Re-marketing

It is a smart move to reach up to the users who have already visited your website earlier. It acts as a reminder for those users, who gets encouraged to return to the website.

Mobile Advertising

This type of advertising has the maximum reach, but the Cost Per Click is lower than any other forms of ads. So, it can be a great option for your website

Google Ads also commonly known as PPC

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